Common Sense Media launches podcast rankings for kids and family shows – The Hollywood Reporter


Common Sense Media, a nonprofit organization that specializes in rating content for children’s programs, is adding children’s podcasts to its catalog of reviews.

Similar to its approach to rankings and reviews of movies, TV shows, books and games, Common Sense’s Podcast Review Library will examine the relevance and value of a podcast for children up to 17. years. Categories include educational value, overall quality of the podcast, and insight into the presence of certain topics that may not be suitable for children, such as violence, drugs, and alcohol.

Podcast ratings and reviews will also pay particular attention to a show’s co-listening quality for families who want to listen together, educational value for caregivers and educators, audio quality and length. , and whether or not the show features a wide range of voices and content. At launch, Common Sense is also releasing 15 curated listening guides for children and families that bring together podcasts based on themes including mental health, diverse characters and stories, and social-emotional learning.

“It’s very clear that the world of podcasts is growing, but what’s less obvious is just how impactful and innovative podcasts for kids and family are and will continue to be as they evolve. grow and evolve,” said Laura Ordoñez, head of podcast ratings and reviews at Common Sense Media. . “Our goal is to help parents and educators navigate the kids’ podcast space. [and] to give them the tools they need to decide which podcasts work best for their kids, families, and classrooms.

Rating of “Cairo Adventures” podcasts on Common Sense Media.
Courtesy of Common Sense Media

Thanks in part to stay-at-home restrictions caused by the pandemic, the kids and family podcasting industry has seen a 20% increase in viewing since 2019, according to a 2021 report from NPR and Edison Research. Hollywood studios have also dubbed their IP-based adaptations of popular children’s podcasts and are launching companion podcasts based on hit shows such as arthur and CoComelon.

Since there is no similar parental guidelines system for podcasts as there is for children’s TV and movies, Common Sense notably fills a gap for parents and guardians looking for listening guides and warnings. content for audio broadcasts. While the podcast review library will start with around 80 reviews of audio programs aimed at children, such as Wow in the world, The Big Fib, and A children’s book about: the podcast, Common Sense will eventually expand its reviews and ratings to podcasts with larger audiences.

Leaders of children’s podcast companies also note that Common Sense ratings can help with discovery.

“Discovering good podcasts has long relied on recommendations from friends or random suggestions from podcatcher algorithms,” said Matthew Winner, audio manager at A Kids Company About. “This is a game-changer in the industry, and Common Sense Media’s podcast ratings and reviews will result in thousands more children and families discovering shows for the first time.”


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