May 03, 2022
Dick’s Sporting Goods is piloting an in-store buyback program program for some hard and soft outdoor items.
The program is carried out in partnership with Out&Back Outdoor, a reseller founded in late 2019. The Out&Back platform works with brands such as Patagonia, Marmot, The North Face, Arc’teryx, Carhartt, Herschel Supply, Pendleton, Roxy and Spyder. Dick’s partnership marks the entry of Out&Back Outdoor into the resale of hard equipment.
In addition to previously accepted items such as outerwear, tents, backpacks and other soft goods, categories newly accepted by Out&Back under the new Dick’s alliance include skis and snowboards from Burton, Atomic, Bent Metal, Blizzard Tecnica, GNU and Nordica. Additional categories will be added as the partnership evolves.
“We started Out&Back because we knew there was an unmet need to resell outdoor and adventure gear,” said Barruch Ben-Zekry, CEO of Out&Back. “Listening to the needs of our consumers, it became clear that an all-in-one platform including equipment and accessories was the obvious next step for us.”
Dick’s will pilot the program at its locations in two key outdoor markets, Denver and Pittsburgh, as well as Public Lands, the retailer’s new outdoor concept, in Cranberry Twp, PA. Stores will accept unused or unused equipment from Friday to Sunday in exchange for cash payments, depending on the condition of the merchandise.
As part of all equipment buybacks, one percent of the value of offers made to sellers will be donated to 1% For The Planet, the environmental nonprofit.
“Working with Out&Back to give people the opportunity to explore the outdoors and reduce our environmental footprint at the same time is a win-win situation,” said Peter Land, director of sustainability at Dick’s.
A number of retailers and brands, primarily in the apparel space, have launched resale efforts. Beyond trade-in gear in addition to clothing items, Dick’s stands out for accepting a wide range of brands. Gap, H&M, Madewell, Urban Outfitters and DSW are among those accepting all brands under their in-store buyback programs, while Lululemon, Levi’s, Patagonia and Nike only take back their own product.
DISCUSSION QUESTIONS: Does a resale program make sense for Dick’s Sporting Goods? Do you see more benefits for retailers to accept a wide range of brands rather than just focusing on the brands they sell?
“The sporting goods resale market has been active for decades…It’s time Dick entered the mix to serve this growing market.”