Genie Music targets the global online concert market with a new interactive communication platform for artists


AKMU Brother-Sister Group [AKMU member Lee Chan-hyuk’s Instagram]

SEOUL – Genie Music, the online music services wing of South Korea’s largest telecommunications company, KT, has released a new platform that will enable real-time interactive communication between K-pop artists and the fans. Such non-face-to-face communication methods, including live trading, a real-time online shopping show similar to a teleshopping show, have become popular in South Korea since 2020, when the first wave of a coronavirus pandemic has forced people to stay at home.

Interactive live communication platforms, including various live commerce platforms, enable real-time interaction between a host and guests. Customers can ask questions during a live trade show session and trade show hosts will answer questions. During an interactive live concert, fans can request songs and communicate with performers through an online interactive concert platform.

In 2020, K-pop wonder BTS changed the paradigm of concert events by hosting two live online concerts through their fan community app Weverse. The seven-member group has attracted more than one million paid viewers through their online concerts. Other K-pop artists, including girl group BLACKPINK and boy group Super M, have joined the trend of inviting viewers around the world to interactive concerts online.

Genie Music said in a statement Oct. 21 that the company has launched a new live interactive platform called “STAYG”. The online music service provider said the new platform will create an interactive communication bridge between artists and fans through large and small events, including concerts and fan meetings.

The music service will adopt global digital payment methods such as PayPal and Union Pay by the end of 2021 and establish paid business models for domestic and overseas markets. There are two language versions – Korean and English – available, but Genie said more language versions will be released later.

“We officially launched STAYG as a communication tool for the non-face-to-face era and promote the value of K-pop,” said Genie’s innovative technologies division director, Seo In-wook. AKMU, a popular sibling group, is the first artist to connect with fans through Genie’s new platform. The group will be holding a concert to connect with fans on October 21.

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