BLOOMINGTON, Ind. — Nancy E. Paton, a leader in transformational communications in higher education and health care, will assume the role of vice president and director of communications and marketing at Indiana University, pending the Board approval.
Paton will lead the integrated marketing and communications strategy to advance the academic reputation and overall perception of the IU brand. In addition to overseeing communications and marketing functions at all IU campuses in the state, she will lead digital campus strategies, as well as university events and conferences.
Paton currently oversees communications and marketing at the University of Florida and will start at IU on April 25.
“Effective communication is essential to all that we pursue in higher education, and Nancy is a recognized leader in articulating a clear mission and inspiring support among large and diverse communities,” said the president of the IU, Pamela Whitten. “IU has a wonderful story to tell, and her rich experiences will be a great asset to our leadership team.”
Paton was named Higher Education Marketer of the Year by the American Marketing Association in 2017 while at the University of Buffalo. Previously, he was director of public affairs for Kaiser Permanente for the Ohio region and director of marketing and communications for University Hospitals (Cleveland).
Paton holds a bachelor’s degree in mass media and communications from the University of Akron and a master of science in management from Purdue University.
“Indiana University celebrates the many and varied collective strengths that result in its national and international recognition as a great university,” Paton said. “President Whitten and the IU Board of Trustees have a bold and ambitious vision for the future. I am honored to have been chosen to serve this university as it strides to new heights as a leader. “one of the nation’s leading public universities. I look forward to collaborating with faculty, staff, students, leaders, alumni, and outstanding donors to enhance IU’s national and state stature.”