Singapore War On Covid Podcast: Crisis Communication

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In this fifth of six articles, ST Editor-in-Chief Sumiko Tan reflects on how the government communicated its Covid 19 strategy in the first two years of the pandemic. This included the return of 1990s sitcom character Phua Chu Kang to persuade people to get vaccinated and the establishment of a call center during the hasty switch to home recovery in late 2021 when the Delta variant raged.

Highlights (click/tap above): (helmet recommended)

01:13 Excerpt from a viral music video featuring actor Gurmit Singh playing Phua Chu Kang; Mr. Daniel Lee, an officer with the Ministry of Communications and Information, explains how the video was intended to target people in their 40s and 50s

02:50 Mr. Janadas Devan, Head of Government Communications, on the importance of maintaining public trust

06:54 Learn and adapt: ​​the biggest communication mistake?

08:21 In 2021, the challenge was to get the elderly vaccinated; more music video campaigns rolled out in Chinese, Malay and Tamil dialects

11:25 Ms. Liaw Wy-Ning, Deputy Director of the Contact Center for Case Management, on setting up and managing the Covid-19 hotline during the difficult Delta Variant period; coping with generalized fear, anxiety, confusion

14:25 Minister of Communications and Information Ms Joséphine Teo in Parliament in March 2022

Produced by: Sumiko Tan ([email protected]), Ernest Luis and Hadyu Rahim

Edited by: Hadyu Rahim

Audio excerpts: Courtesy of MCI SINGAPORE, GOVSG YOUTUBE

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