Despite a Covid-induced economic downturn and the second wave of the coronavirus, the leading healthcare public relations firm, Teamwork Communications Group, has reached a 12-year milestone, showing phenomenal growth in business and workforce. The firm was also named one of the top 25 public relations firms in India, making 2021 one of the most successful years. Founded by media and public relations experts Kamal Narayan and Nikky Gupta in 2009, the company has made a name for itself as the only healthcare communications agency in India over the past 12 years.
âIt has been a difficult year for the industry as the second wave of Covid wreaked havoc across the country. Despite this, we were able to retain the majority of our customers while adding a large number of new ones. I am happy to ‘announce that our public relations and digital marketing divisions have gained over 60 new clients. We are committed to providing our clients with the best public relations services possible. As 2022 approaches, I am optimistic that India and the public relations industry will be able to overcome new hurdles such as Omicron and continue to thrive, âsaid Nikky Gupta, Co-Founder and CEO, Teamwork Communications Group.
The company has carried out various award-winning campaigns this year and won numerous prestigious awards. This includes the Gold Award for Specialty Agency of the Year – Health 2020 by exchange4media, the Gold Award for the Public Outreach Category by Ad Gully IMAGEXX 2021 and the Bronze Award for Hero Cycles – Best Campaign. of Public Relations in the Marcomm Public Health / Public Awareness Awards by Exchange4media. The company was also named one of the “Top 100 Influencers in Gaming” in Exchange4media’s PR and Corporate Communications list.
With the success of healthcare campaigns, the company has been able to expand its communication capabilities beyond healthcare and effectively serve a variety of clients including startups, businesses, educational institutions, and style brands. life. In keeping with the times, the agency created a segment specializing in social and digital media a few years ago, extending beyond its usual practice of public relations. The digital and social media division has also experienced significant growth in recent years.
âThe year 2021 marked a significant shift from traditional media coverage to digital platforms. We have designed broad communication strategies for our clients, ensuring they are visible in both traditional and digital media while establishing thought leadership. We intend to expand our presence beyond our traditional stronghold areas of Delhi and Mumbai in the future, with a focus on southern India, âadds Nikky Gupta.
Despite the obstacles of a lockdown and remote work restrictions, the company continues to expand its human resources, with a 30% increase in its workforce this year. Special HR initiatives, such as distance learning and development sessions and mental health workshops, have also been undertaken to ensure that a majority of the workforce can work from home.
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