The founder of TracMap chairs the board of directors of Agritech OmniEye

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TracMap founder Colin Brown has been appointed chairman of the board of the Dunedin-based agrotechnology company OmniEye.

OmniEye is a spin-off of the established company of Greg Peyroux and Benoit Auvray, Iris Data Science. The camera-based non-intrusive scoring and monitoring system has provided farmers with a ‘smart eye’ on the livestock, enabling better decision-making for the welfare of their herd.

Mr Brown made TracMap one of the largest agricultural GPS companies in the country before transferring the technology overseas, selling his Ag Aviation GPS system worldwide and the ground job management system in the viticulture and orchard sectors in Australia and North America.

Since retiring from TracMap, Mr. Brown has become a part-time independent director and is currently a board member of Malcam Charitable Trust and also chairman of Vibation Action Ltd, another Dunedin-based tech startup.

OmniEye’s first product, OmniEye Locomotion, provided locomotion scores for each cow in a herd, allowing early detection of lameness or other animal characteristics and welfare issues. The system collects tens of thousands of data points from every cow, every day, and turns them into actionable information for farmers.

OmniEye was already in use on farms across New Zealand, with plans to bring the technology to Australia and US dairy industries next year.


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