Why you should include a crisis communications plan in your 2022 budget – PRNEWS

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Since March 2020, we’ve seen how a crisis – a pandemic, a natural disaster, a social justice movement – can have a significant and rapid impact on a business.

It is not about whether an organization is facing a crisis. The way it’s run will have the biggest impact on reputation and key business relationships. Organizations prepared to handle crises are much more likely to successfully manage and mitigate risk, maintain trust and loyalty, and protect their brands.

It is essential to integrate crisis communication into 2022 planning and strategy. Effective planning, including an assessment of a company’s crisis process, team, tools and resources, ensures that organizations are ready to respond in a timely, effective and responsible manner.

Organization and market
Understanding the market is important when planning your organization’s crisis response. The world has changed a lot in the past two years. People expect more from businesses. Employees and customers expect businesses to be more than profit and transparent.

To gain trust and loyalty, organizations must know who they are and what they stand for, and act accordingly. A clear purpose and values ​​establish a basis for supporting crisis response.

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